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Darren Cody
Apr 5, 20248 min read
Influential Buying in Social Marketplaces
Imagine if shopping online was like getting advice from your neighbour across the fence, not a billboard. That's Influential Buying.
Darren Cody
Mar 9, 202414 min read
What Goes Into Planning a Marketplace?
Take the insights as your compass. They are designed to guide you through the complexities of marketplace creation, from ideation to launch.
Darren Cody
Feb 2, 20249 min read
A-CAR: A Non-Technical Guide to Nurturing User Adoption
Discover key strategies to enhance user adoption in your marketplace, turning casual visitors into loyal users as a Non-Technical Founder.
Darren Cody
Jan 22, 20243 min read
A-CAR Series: Why Don’t They Convert?
Welcome back to the A-CAR series! This blog will explore the importance of conversions for non-technical founders building a marketplace.
Darren Cody
Jan 15, 20245 min read
The A-CAR Series: Attraction
Once you have the attention of the ideal user group, do you have the means to convert them, make them adopt, and effectively retain them?
Darren Cody
Jan 6, 20248 min read
A-CAR Method: Attract, Convert, Adopt, and Retain
It is a not-so-unique process that blends everything but remains agile enough to morph into the mould of most marketplace startups.Â
Darren Cody
Dec 18, 20239 min read
Embracing The Uncomfortable: There Are Stupid Questions. Yes, You Have To Ask Them
I often found myself confronted with questions that might be perceived as 'stupid' by experts.
Darren Cody
Nov 25, 20239 min read
Navigating Marketplace Success: A Guide for Non-Technical Founders on Evidence-Driven vs. Data-Drive
Introduction Nick, our seasoned non-technical founder, recently grappled with the Flounder Effect, a challenge many entrepreneurs...
Darren Cody
Oct 23, 20234 min read
Build or Partner - Your Aha Marketplace
In the era of AI and the golden age of marketplaces, there might be a better way, something else to consider before you start.
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