Marketplace Studio has a team of experienced professionals to build your custom marketplace.
Resource List
Create a Profile of Your Suspected "Power Users"
Power users are the individuals who drive the most engagement and often serve as advocates for your marketplace. Profiling these users allows you to identify patterns, preferences, and behaviours that can inform your product decisions. Understanding power users helps you prioritize features that will attract and retain this valuable segment of your customer base, leading to higher engagement and loyalty.
Power Users: The segment of users who interact with your platform most frequently and deeply, often generating the most value through transactions, referrals, or engagement.
User Profiling: Gathering data about your users and creating a detailed description of their behaviours, preferences, and needs.
How Do You See Your Marketplace in 6 to 8 Years?
A long-term vision is essential for guiding the growth of your marketplace. Planning for 6 to 8 years helps you make strategic decisions now that align with your goals for expansion, profitability, and market dominance.
Long-Term Vision: The overarching goals and aspirations for your marketplace, often spanning 6 to 8 years or more.
KPIs (Key Performance Indicators): Metrics used to evaluate the success of your marketplace in achieving key objectives.
If Your Marketplace Was a Human, Who Are They?
Defining your marketplace’s personality is essential for branding and user experience. Treating your marketplace like a human helps you create a consistent tone, voice, and messaging, allowing users to better connect with your platform.
Brand Persona: The personality or set of characteristics associated with your brand, shaping how it communicates and interacts with customers.
Tone of Voice: The specific way your brand communicates, ranging from formal to casual or playful.
Let's Intentionally Make This Difficult For The Users (Yes, That's Right)
Adding intentional friction to the user experience can help test the resilience and behavior of users when navigating complex processes. This approach allows you to discover weak points in your platform's design and identify areas where users may struggle or drop off. By introducing friction in key areas, you can gain insights that lead to more intuitive and user-friendly design choices.
Intentional Friction: Deliberate introduction of obstacles or challenges in the user experience to test user behaviour and gather data on where improvements can be made.
User Journey: The path a user takes when interacting with a platform, from initial discovery to completing an action like making a purchase or creating an account.
Put The Idea to Words, Tell Us How That Workflow Works As If We Were a Dog
Clearly defining how your workflow solves specific problems is crucial for turning an abstract idea into a tangible product. It allows stakeholders to understand the value and function of your marketplace, while also providing your development team with clear guidelines on how the product should operate.
Workflow: A sequence of steps or processes designed to complete a task, particularly in the context of software development or platform design.
Problem-Solution Fit: Ensuring that the workflow you design effectively solves the problem it is intended to address, providing value to users.
Seriously, Go Back And Ask Whatever Matches a Power User If This Would Work For Them
Power users are invaluable for providing insights that help shape your platform's success. Their feedback is often more detailed and actionable because they have a deeper understanding of your marketplace’s features. Going back to them for follow-up questions or testing is essential to refine your product and ensure it continues to meet the needs of your most engaged users.
