Marketplace Builder

The workbook exercises, in one place.

The Marketplace Builder is the digital companion to our guide and workbook. Use the printed pages for first-draft brainstorming, then consolidate your vision here.

Not open yet. We are building it now. Add your email below and we will send you access the day it opens. Nothing else.

What it will cover.

Every core exercise from the book, saved as you go, so your thinking lives somewhere other than a notebook you have to carry around.

  • Concept brainstorming and problem definition
  • Competitor analysis and differentiation
  • Elevator pitch and proposition statements
  • Marketplace plan, metrics, and significant actions
  • Supply and demand persona building
  • User journey mapping, awareness to advocacy
  • Monetization model and early financial forecasting

Get early access.

Have the book already? The full contents are on the book page.