Marketplace Resources

Things we have actually learned.

Short, prescriptive, written by people who have built and run their own platforms.

Supply
Supply Strategy · 8 min read · April 24, 2026

Supply Comes Before Demand. Always. We Have Tested This.

Darren Cody
Cold
Cold Start · 9 min read · April 17, 2026

The First Twenty Listings Are Hand-Sourced. Here Is How We Do It.

Aaron
Retention
Retention · 10 min read · April 10, 2026

Second Transaction Beats First Transaction Every Time.

Katrina
Pricing
Pricing · 11 min read · April 3, 2026

Take-Rate Is Not A Number. It Is A Strategy.

Darren Cody

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Practical guides for building and launching your marketplace.