Marketplace Resources

Things we have actually learned.

Short, prescriptive, written by people who have built and run their own platforms.

Growth
Growth · 10 min read · July 27, 2026

Your Marketplace Is Not Stalled. One Of Four Loops Is Broken.

Darren Cody
Cost
Cost · 10 min read · July 27, 2026

You Will Get Five Quotes And They Will Not Agree.

Darren Cody
Platforms
Platforms · 11 min read · July 27, 2026

Every Marketplace Platform Comparison You Have Read Was Written By Someone Selling One.

Darren Cody
Valuation
Valuation · 11 min read · July 27, 2026

Your Marketplace Is Not Worth A Multiple Of Profit.

Darren Cody
Team
Team & Hiring · 9 min read · July 24, 2026

The Hire You Cannot Justify Yet.

Darren Cody
Liquidity
Liquidity · 11 min read · July 8, 2026

Solving the Chicken-and-Egg Problem: A Liquidity Playbook.

Darren Cody
Metrics
Metrics · 10 min read · June 26, 2026

Marketplace KPIs and Success Metrics That Actually Matter.

Katrina
Validation
Validation · 10 min read · June 12, 2026

How to Validate a Marketplace Idea Before You Build.

Aaron
P2P
P2P · 9 min read · June 5, 2026

Peer-to-Peer Marketplaces Explained, With Real Examples.

Darren Cody
Community
Community · 10 min read · May 29, 2026

The Community-Driven Marketplace Playbook.

Paige
Consulting
Consulting · 9 min read · May 15, 2026

What a Marketplace Consultant Actually Does.

Darren Cody
Supply
Supply Strategy · 8 min read · April 24, 2026

Supply Comes Before Demand. Always. We Have Tested This.

Darren Cody
Cold
Cold Start · 9 min read · April 17, 2026

The First Twenty Listings Are Hand-Sourced. Here Is How We Do It.

Aaron
Retention
Retention · 10 min read · April 10, 2026

Second Transaction Beats First Transaction Every Time.

Katrina
Pricing
Pricing · 11 min read · April 3, 2026

Take-Rate Is Not A Number. It Is A Strategy.

Darren Cody

One email per week. No filler.

Practical guides for building and launching your marketplace.