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Grow · Go-To-Market & Acquisition

Your marketplace growth engine.

Marketplaces do not grow because the product is good. They grow because acquisition, conversion, adoption, and retention all work together , and because someone is running them like a system. We package the work into three engagements, priced from $4,000 a month, sized to where your marketplace actually is.

Why Grow Exists

Acquisition without positioning is wasted spend.

Without a clear category narrative, paid campaigns burn money on prospects who do not understand why your marketplace matters. Without conversion infrastructure, the leads you generate never become users. Without retention loops, the users you acquire never become network effects. Grow is the four-stage system that closes those gaps . Attract, Convert, Adopt, Retain . Built specifically for the two-sided economics of a marketplace.

01

Attract.

Category positioning, SEO foundation, and paid channels that bring the right buyers and suppliers , not just any traffic.

02

Convert.

Landing pages, onboarding flows, and CRO that turn visitors into the side of the marketplace you need most this quarter.

03

Adopt.

Activation flows that get new users to their first transaction. Without adoption, sign-ups are vanity.

04

Retain.

Repeat-transaction loops, referral programs, and community building. The compounding side of network effects only kicks in here.

The three packages

Sized to where your marketplace is.

Pre-launch, post-launch validation, or ready-to-scale , the package matches the stage. Each is a fixed-scope monthly engagement with clear deliverables and outcomes. From $4,000 a month, with minimum durations to make the work compound.

Package Zero

Pre-Launch

Build awareness while you build the product.

Duration2 months
InvestmentFrom $4,000/mo
Best forStill in development
Build early awareness, credibility, and supply-side interest while the marketplace is still under development. Capture and nurture leads so launch starts with a warm pipeline.
What you get
  • Landing Page Development. Branded pre-launch landing page with clear positioning and CTAs.
  • Brand Awareness Campaigns. Organic plus light paid campaigns to generate early interest.
  • Supply Acquisition Funnel. Messaging and assets tailored for vendors and partners to sign up early.
  • CRM Integration. Connect landing page forms to CRM for automated lead capture and nurturing.
Outcomes
  • Established brand credibility before launch.
  • A growing waitlist of buyers and suppliers ready to activate on Day 1.
Package One

Initial Clarity

Establish positioning, run the first traction tests.

Duration3 months
InvestmentFrom $8,000/mo
Best forEarly-stage, validating positioning
Establish a strong GTM foundation , clear positioning, core messaging, and the first traction levers , with live market signals to inform what scales.
What you get
  • Foundation. Define POV, persona-based messaging framework, set up Pipedrive CRM with lead segmentation.
  • Activation. Keyword and SEO analysis, two POV-aligned blog posts, PPC campaign plan with budget and creative.
  • Test & Optimize. Run small-budget Google plus LinkedIn campaigns, onboarding flow review, GTM Roadmap v2.0 for the next phase.
Outcomes
  • A validated GTM framework with live market signals.
  • Measurable early traction: signups, supply interest, CAC benchmarks.
  • A roadmap for scaling into the Growth Engine.
Most popular
Package Two

Ready For Growth

Move into predictable, scalable growth.

Duration6 months
InvestmentFrom $12,000/mo
Best forPost-launch with traction or funding
Move from foundation into predictable, scalable growth with integrated acquisition systems running across SEO, PPC, retargeting, and CRO.
What you get
  • Channel Build-Out (Months 1–2). Deep SEO strategy, landing page CRO, paid ad campaign configuration, full conversion tracking infrastructure.
  • Campaign Execution (Months 3–4). Run and optimize PPC weekly, deploy retargeting, publish four-plus SEO posts plus monthly POV article, onboarding analysis.
  • Scale & Optimize (Months 5–6). Scale ad budgets on best channels, build SEO content pillars, growth dashboard reviews, GTM Roadmap v3.0.
Outcomes
  • Predictable inbound pipeline from SEO and content.
  • Validated CAC and LTV benchmarks from PPC.
  • A repeatable growth engine ready to scale.
Side-by-side

Which package fits your marketplace.

Package ZeroPre-LaunchPackage OneInitial ClarityPackage TwoReady For Growth
StagePre-launch / buildingPost-launch, validatingPost-launch with traction
Duration2 months3 months6 months
InvestmentFrom $4,000/moFrom $8,000/moFrom $12,000/mo
Brand & positioningFoundationalValidatedScaled
Paid acquisition Test budgetsScaled budgets
SEO content 2 posts4+ posts + pillars
CRM & lead captureYesSegmentedFull lifecycle
Conversion optimization Onboarding reviewFull CRO program
Retargeting Yes
Growth dashboard BasicReviewed monthly
OutputPre-launch waitlistGTM Roadmap v2.0GTM Roadmap v3.0
Additions menu

Add what you need, when you need it.

Every package can be extended with a la carte additions when a specific gap shows up: branding, CRM, lifecycle email, PPC scaling. Priced separately so you only pay for what your marketplace actually needs.

Branding sprint

$3,000–$5,000

Visual identity, logo, brand guidelines.

CRM build-out

$2,500

Pipedrive setup, lead segmentation, automation flows.

Landing page sprint

$2,000 per page

High-converting landing page, copy plus design plus build.

Onboarding flow audit

$1,500

UX walkthrough plus conversion recommendations.

POV article (long-form)

$1,000 per article

Original thought-leadership piece, 1,500–2,000 words.

SEO content package

$3,000/mo

Four optimized articles plus on-page SEO.

Email lifecycle setup

$2,000

Welcome plus retention sequences for both sides.

PPC scaling sprint

$2,500/mo plus ad spend

Aggressive Google plus LinkedIn budget scale-up.

FAQ

Questions founders ask before signing.

Most agencies optimize one channel (paid ads, SEO, or email) for any business that hires them. Grow is built specifically for marketplaces, which means we account for two-sided dynamics in every decision: when to invest in supply versus demand, how vendor onboarding differs from buyer onboarding, why retention loops on a marketplace look nothing like SaaS retention. The four-stage system (Attract, Convert, Adopt, Retain) is sequenced for the chicken-and-egg problem, not just for filling a funnel.

Grow the marketplace you built.

Thirty minutes with Darren. We will tell you which package fits where you are, and what month-one looks like.

30 minutes · No obligation · Walk away with a clearer marketplace